McDonald Today

What's the connection between McDonald's and starvation in the 'Third World'?

THERE's no point in feeling guilty about eating while watching starving African children on TV. If you do send money to Band Aid, or shop at Oxfam, etc., that's morally good but politically useless. It shifts the blame from governments and doesnothing to challenge the power of multinational corporations.

HUNGRY FOR DOLLARS

• McDonald's is one of several giant corporations with investments in vast tracts of land in poor countries, sold to them by the dollar-hungry rulers (often military) and privileged elites, evicting the small farmers that live there growing food fortheir own people.

  The power of the US dollar means that in

  • • order to buy technology and manufactured goods, poor countries are trapped into producing more and more food for export to the States. Out of 40 of the world's poorest countries, 36 export food to the USA - thewealthiest.

ECONOMIC IMPERIALISM

• Some 'Third World' countries, where most children are undernourished, are actually exporting their staple crops as animal feed - i.e. to fatten cattle for turning into burgers in the 'First World'. Millions of acres of the best farmland in poor contries are being used for our benefit - for tea, coffee, tobacco, etc. - while people there are starving. McDonald's is directly involved in this economic imperialism, which keeps most black people poor and hungry while many whites grow fat

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will this jerk changes everything ?

latest : MCDONALD'S Corp said on Tuesday it named Steve Easterbrook, current CEO of its UK division and president of Northern Europe operations, to the newly created role of global chief brand officer.

The world's largest burger chain said Mr Easterbrook will oversee marketing, menu innovation, consumer insights and other brand assets. Mr Easterbrook, a 16-year McDonald's veteran, assumes the post Sept 1.

Jill McDonald, current chief marketing officer for Northern Europe, will succeed Easterbrook in the UK and Northern Europe roles

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